iHeart Taps Two New Florida PDs

Dávila and Cierra will lead programming in Miami and Fort Myers

iHeartMedia has named a pair of Florida program directors. In Miami, Walo Dávila is now the PD for WZTU(FM); and in Fort Myers, Fla., Eliseo “Short-E” Cierra is leading WBTT(FM) and WZJZ(FM).

Dávila will report to iHeartMedia Miami Regional Senior Vice President of Programming Alex Tear.

Dávila has worked in programming for radio brands such as SBS PR in Puerto Rico and Univision Radio Miami and New York. In addition, he has served as a director and coach for multiple radio and TV shows during his two-decade career.

iHeartMedia Miami owns and operates WHYI(FM), WIOD(AM), WMIA(FM), WBGG(FM), WZTU(FM), WMIB(FM), WINZ(AM), WMIB(HD) in Miami/Fort Lauderdale along with five HD Radio stations.

Cierra heads to Fort Myers from KSFM in Sacramento, Calif., where he served as music director and on-air talent for four and a half years. He also served as an on-air personality and music director at KBMB/KHHM(FM) for eight years in the Sacramento region.

He will report to iHeartMedia Fort Myers Senior Vice President of Programming Louis Kaplan and will also be on-air weekdays from 2 p.m. to 6 p.m. on WBTT.

iHeartMedia Fort Myers owns and operates WBTT(FM), WZJZ(FM), WCKT(FM) and WOLZ(FM).

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